For sellers
Selling your SWFL home
Price it right, prep it right, time it right — in that order. Everything below is free, and none of it requires signing anything.
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1. Get a real valuation
Not an algorithm — a comparative market analysis from someone who knows what your lanai, flood zone, and roof age are worth. Free, within ~48 hours.
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2. Get a speed read
Price, condition, competition, presentation — eight questions for a realistic time-on-market estimate before you list.
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3. Time it to the season
SWFL runs on a seasonal clock, and the smart listing windows are not where most sellers think.
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4. Prep in the right order
The interactive seller checklist — permits, roof and insurance realities, staging, launch — in the order that protects your price.
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5. Launch properly
The first weekend online decides your leverage. Compass marketing, professional photography, and a wide-open showing calendar.
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6. Hire an advisor, not a closer
The same 10-question test buyers use works for listing agents too. Use it on me — I welcome it.
Thinking about selling — even vaguely?
Tell me about the home and your timing. If the honest answer is “wait a season,” that is exactly what I will tell you.